SSER ORGANISATION was established in 1985 to organize sports event. Since then, we have engaged in various activities for 28 years. The total number of participants joined our events reaches 30,000, we have delivered outstanding actual results in outdoor competition, motorsports events, exhibitions, and symposiums. We also worked on adventure trek diligently such as run across Tibetan Plateau from Kashmir to Qomolangma BC, The Guge ruins in Vanda, Lop Nur, Taklamakan, and trans-Eurasian Continent. Especially in Mongolia, we have organized international Cross Country Rally for 18years since 1995 collaborate with Mongolia government administration. We have participants from France, Belgium, Netherlands, England, Germany, Canada, United States, Colombia, also from Russia, Mongolia, Korea, and China.
Our capability to organize adventurous events in the desert is substantially outstanding in the world. These experiences helped us to develop a dream to run through the great nature in Mongolia. This event is sponsored by NPO SSER-part of SSER ORGANISATION.
NPO SSER takes charge of human adventure race to operate cycle competition (KUMA KOGEN Hill Climb Race) and now make a start to work on trail running for 100mile which is held in 2014.
Mr. Koji Ishihara- general director of the event is a program director. He participated in Paris-Dakar Rally for the first time in Japanese. He used to run around wilderness area over the world as the director for popular TV program in Japan. It is still a well known story that he named his vehicle that TV program and won the class category in Paris-Dakar. It was sensational that he drove across the Eurasian Continent with light motor vehicle in Paris-Beijing 1992.